Adapting Other Pople's Brochure Design Ideas to your Own Style

It would be perfect to just sit down and design brochures for your business all by yourself – just using the ideas that come right out of your own creative mind. Of course, creativity doesn't really happen on call for most people. The next best thing in these caes is to kickstart your imagination a bit by looking at brochure design ideas that other designers have had.

Once you've scanned a few brochure design ideas and you feel adequately primed, you can begin to put something down on paper. You can't copy someone else's ideas verbatim, of course. You have to adapt them to your own needs. You'll find that your ideas execute much better when you set a few brochure design ground rules.

You may need to change the color scheme that the original uses. Depending on the kind of application that you have in mind, you'll need to choose colors that convey hipness, calm, nobleness, discipline or anything else. You could  read up a little bit on color theory to understand what colors convey the feelings that you need.

For instance, if you're trying to convey health and hope, green and yellow would be the colors to choose. If you're looking for a cool  sense of youthfulness, you should be looking at colors like red, black and orange. Orange, especially, is recognized as the color of youth – conveying warmth, energy and optimism.

Now your choice of font can say a lot about the kind of effect your brochure conveys, too. You have probably seen how brochures that try to sell the women's products, tend to use a flowing and graceful font. On the other hand, no one ever uses that kind of font to sell a large screen television.

Those products are considered technical, and they tend to use a more conventional font. They would also not use the zany crazy fonts either the way they would, selling Twinkies to children. Basically, while you do want to play around with the fonts that you will choose, you don't want to do anything to annoy people. You need to be very careful about arriving at the best font selection for the job.

You don't need to use brochure design ideas from just the one brochure. In fact, you could mix and match things a little bit. The layout – your plan for where you place the text, images and everything else – certainly be a  flexible arrangement. You'll find that to simply change things around a little bit can improve or change the feel of your brochure and a dramatic way. You just have to change things a little to be able to call a design idea your own.